Q: How should I market my business?
A: You should market you business according to your audience and budget. It is better to do it right the first time than to portray the wrong image or deliver the right message the first time and spend more money in trying to convey what you didn’t do right the first time.
Q: Do I need a website or do I need a web pro to re-design my website?
A: Almost everyone should have some form of web presence. Pending on your service will determine the size or type of website you will need.
Q: Does my website need to be done by a web design pro?
A: Pending on the budget or complexity of the website will determine the level of expertise that is needed. Such as database, informational website vs. ecommerce, custom graphics, and search engine optimization.
Q: How do I know I found the right web design Pro?
A: You will know by asking the web design firm or designer to view an online portfolio of past websites and to see if any meet your criteria, from look to functionality. The level of talent and expertise will dictate the price they charge. But by using American Web Pro we are bringing you over 20 years of experience. With many different categories of service, from web design to print design, multimedia, flash elements, PowerPoint Presentations, logo design to corporate Identity.
Q: Is my website informative or does it lack fresh content?
A: Websites should ALWAYS portray your company’s products and services and may times that will demand a constant change of content, to promote new products to specials. Fresh content also helps in search engine penetration.
Q: Does my website portray my company’s image?
A: Well that is only something you can determine that. But a website should tie into other avenues of promotional marketing and the overall image of the business from the font you use on your marketing text to the color you use on other forms of advertise to the use of your logo and the decor of your office space or retail location.
Q: If I have printed brochures do I really need a website?
A: Yes you do! A business should NEVER rely on just brochures or only one level of marketing. To be successful there should always be mutable streams of marketing. And you can reach a much broader audience it being a global arena.
Q: Should the graphic designer who designed my print brochure know how to build a website?
A: Every designer or design house has there forte and not all design print design firms are web designers and visa-versa. But American web pro is multi faceted and has designers that have made the crossover into a multimedia arena meaning that members of our team may design a logo as well as a website or print brochure designers may design certain aspects of a website. So it is imperative that the image stays consistent from print to web and from web to print and all other avenues of advertising.
Q: What should I have designed first my print brochure or should I have a website designed first?
A: The answer is quick and simple always design for print first because of resolution constraints. It is always easier to go from a high resolution to a smaller one but once you do the opposite from small to large for print, the graphics will suffer distortion and images will become pixilated. Solution CALL on American Web Pro we have techniques that will give your projects quality results and with quicker turn around time that most other web design or print firms.
Q: Does my website grab my clients or future clients, is it visually compelling?
A: By using American Web Pro we assure that the message is clear and precise. We bring to you media communications skills that are visual as well as subliminal so it reaches your audience on all levels of consciousness, from color to the overall design and architecture of the website.
Q: Do I need a LOGO or need one designed by a professional?
A: There are many levels of logo design, and the quality that they are created. The best one of course is having one created by American Web Pro we bring you a level of professionalism that is unique and the result is that you will have a logo that will be with you for many years to come. A logo is something that builds brand and brand recognition. It is the element that is the catalyst to the rest of your business. And you can’t sell you or your business short of that. It is a minimal fee in comparison to what your company’s growth and potential.
Q: What is a Corporate Identity and do I really need it?
A: According to http://en.wikipedia.org Corporate Identity is the following. In marketing, a corporate identity (CI) is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives, and is usually visibly manifested by way of branding and the use of trademarks.
Corporate identity comes into being when there is a common ownership of an organisational philosophy which is manifest in a distinct corporate culture - the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. (Balmer, 1995).
In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Q: Do I just need a website, a logo or do I need a complete corporate Identity, and is my logo considered corporate Identity?
A: You can answer that by comparing yourself to the following.
Many companies, such as McDonald's and Electronic Arts have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonald's packaging and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.
Corporate Identity is often viewed as being composed of three parts:
- Corporate Design (logos, uniforms, etc.)
- Corporate Communication (commercials, public relations, information, etc.)
- Corporate Behavior (internal values, norms, etc.)
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